Positioning Your Company in the Market
Positioning is how you put your service or products in the eyes of your ideal customer. It’s a complex, but necessary step to take when setting up your business for success. At first, when you are launching your business, you can only guess and have a “theory” on positioning your business in the market.
Once you have a number of customers and you get a clearer picture of how your product or service helps them you can fine-tune your messaging and work on the actual positioning strategy.
You need to understand
After gathering all the answers and data necessary to create a proper positioning strategy:
We solve the following problems on the topic of POSITIONING:
How you position your self in the market
Getting the positioning of your business right is one of the hardest nuts to crack!
As always we have talked to experts and thought leaders so you can learn from them and you do not have to fall into the same pitfalls.
In episode 58 of the How We Solve podcast we talked to Nadine Artemis about how she rebuilt her business after a tragedy that hit her.
On episode 23 we have Andrew Zhao and he talked about LED lights shows as performance art, the right tools, ingredients, and exposure so these shows are seen as mainstream art.
On episode 21 of HWS podcast we talked to Robby Blanchard, founder of Commission Hero. Robby shares advice for new online business owners. He has a two step guide on how to prepare for the influx of customers.
On episode 20 of HWS podcast we talked to Rachel Jacobs, founder of Ecommerce Partnerships agency. She shared 5 most important plans every business needs to have in place during challenging times.
On episode 17 of HWS podcast we talked to Mark Organ about category design and how that helps brands position better on the market. Mark has also shared his 3 step process to successful category design.
In episode 8 of HWS podcast, David talked with Paul Klein, an expert in positioning and pricing. Paul’s main question that everyone should answer is: what is your worth? Once you have that settled, follow Paul’s 4 step positioning process.